One sentence in a NYT Op-Ed 08/13/08
A colleague from the other side of the aisle, Garrett M. Graff, has an op-ed running in today’s New York Times on why text messaging matters (and should matter!) to a modern campaign. You can read it here. I recommend you do.
When Graff turns to look at the non-existant text messaging strategy of my guy, John McCain, he highlights a sentiment I had expressed in an article a few weeks ago:
These days, Mr. Obama texts when he has a new speech to promote, an important TV appearance or a major rally. If he’s going to be campaigning nearby, he’ll let you know. John McCain, by contrast, doesn’t seem interested or engaged in technology. David All, a 29-year-old Republican strategist, lamented last month that Mr. McCain’s campaign had never sent him a text message.
But, is it too late for McCain to grab on to the text messaging medium? I hope not.
